Critical Mention
JANUARY 16, 2020
It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.
Buzzstream
APRIL 25, 2024
At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Some are SEO-based, and others are more specific to the brand, industry, and type of site.
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Journalistics
NOVEMBER 20, 2014
Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Bonus points if you can code a little and know what SEO is. The same can be said for solid graphic design skills. Ask A Lot of Questions – don’t be embarrassed if you don’t know the answer.
PRSay
MAY 23, 2018
Similar to trade journals, podcasts cover an array of niche subjects. Even better, audiences are typically more targeted and engaged than in television and radio markets. An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content. Embrace the niche appeal of podcasts.
Prohibition
JULY 14, 2017
Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains.
Beyond PR
MARCH 6, 2018
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.
Ishmael's Corner
MARCH 24, 2015
Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. It’s a quality, not a quantity game, identifying those online radio targets with relevance and influence (or what I call “rinfluence”).
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