Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive.

Meeting 74

Meeting Automotive Media Journalism 74

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. My guiltiest pleasure is…listening to movie scores while writing. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. It strengthened my writing skills. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Aim your crosshairs on creating great content. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Think of what you’re asking for,” Petersen writes in her post. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48