Journalism Pitching Retail Writing 
ImPRessions - Crenshaw Communications
JUNE 3, 2021
I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Here is a list of things you might hear at a PR internship. Exclusive” .
ImPRessions - Crenshaw Communications
MAY 13, 2021
This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.
Bianchi Biz Blog
OCTOBER 23, 2023
I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I’m working on a legislative story right now that has been fun and challenging to write.
Bianchi Biz Blog
APRIL 3, 2023
I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started? General Motors’ mayfly mayhem.
ImPRessions - Crenshaw Communications
MAY 18, 2017
Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.
Cision
MARCH 29, 2016
– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. 2015) recommends imagining your PR as having distinct wholesale and retail operations. Empathy for your audience(s).
Bianchi Biz Blog
APRIL 5, 2021
And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. I have been in journalism my entire life.
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