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How to Use Multimedia For Better PR Campaigns

Cision

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. By 2024, the Bureau of Labor Statistics expects to see about a 10 percent decline in the number of working journalists.

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10 Must-See Presentations at #CMWorld 2016

Beyond PR

To help you out, we’ve combed through the main conference schedule and chosen our 10 can’t-miss sessions at this year’s Content Marketing World. ” In a brand new talk, Ann will unveil advice based on insights she’s gathered since publishing her Wall Street Journal bestseller Everybody Writes two years ago.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. Scripps School of Journalism spring quarter of my junior year. Little did I know then that I would spend the next 10 years obsessed with understanding AI and its applications to marketing, business and society.

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Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

Deirdre Breakenridge

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . While this statistic is an unfortunate reality for many graduates, it doesn’t need to define you.

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Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This ratio has doubled in the last 10 years. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. My pro tip: Write 10 subject lines for each pitch. No more than 10 words. Paul Business Journal).

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. me in 2016, from How to Build a Time Machine. I’m like a broken record, huh?