ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.
ImPRessions - Crenshaw Communications
MAY 24, 2018
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.
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ImPRessions - Crenshaw Communications
MAY 18, 2018
In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Storytelling brings brands to life.
Flack's Revenge
DECEMBER 5, 2018
In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy.
Presspage
JUNE 19, 2018
At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.
PR 20/20
OCTOBER 10, 2019
Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve.
Critical Mention
JUNE 24, 2018
We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. With everything in real-time, for example, look at how we’re using streaming video in our storytelling.
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