Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. I used the G.I. Any pet peeves with PR people?

Meeting 90

Meeting Transportation Media Journalism 90

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. For example, the product launch sits with let’s say brand Y.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there! So, here are some of my top tips for working with business press. Be prepared.

Print 60

Print Product Launch Fashion Report 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. Yet, at some point, I decided both blogs needed separate social media channels. Interview each other or trade posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. 5. Make a plan for communicating with the media. There are people who are already familiar with your brand or product and have a large following of their own. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Critical Mention

AUGUST 29, 2019

While collaboration doesn’t necessarily work for every type of communication, we suggest collaborating on online media. For example, you should consider interviewing other business pros for your blog or a podcast. It’s ok to add a little bit of humor within certain media channels. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81