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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

Deirdre Breakenridge

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I look forward to the PRSA International Conference every year for so many reasons. For example, new books on PR, social media, strategic planning, influencers, etc.,

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Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived, that I immediately started thumbing through it. And, ideally, start to do it better and better.

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How People Made 2010 What It Was

Waxing UnLyrical

Connections that began in social media turned into real-life friendships. Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. In a bit of a reminiscing mood, these were the highlights of 2010 for me. I turned 40. And I liked it.

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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He was an early investor in Skype, AirBnB and Uber. It was awesome,’ she writes on the company website.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

One of the ways this affects PR is working with the media and influencers. The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Then we have live-streaming video.

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