Internal Local White Paper Writing 
ImPRessions - Crenshaw Communications
JULY 14, 2021
Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.
Cision
OCTOBER 6, 2016
Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.
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Cision
JUNE 25, 2015
Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Share on social media. 500|5000 list).
Cision
APRIL 28, 2015
PR has always been in the business of writing, sharing and promoting messages. The locals loved the story. It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. The message is the bulk of the work. It’s a matter of the message.
Cision
JANUARY 28, 2016
Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told.
Cision
MARCH 29, 2016
Learn how to defend your brand in real time with Cision’s free white paper! One of my clients at the time was a top tier Olympic Games sponsor and despite the uncertainties being played out on the international stage, the sponsorship program plan in China went off without a hitch. Does PR differ across countries?
Cision
SEPTEMBER 10, 2015
For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Click here for our free content marketing white paper! .
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