Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136