Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

Polaris

DECEMBER 14, 2014

If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. How many can you identify with? 3) “Thought leadership can’t be outsourced. It needs to be authentic.”.

Corporate 74

Corporate Communications Survey Employee 74

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Prohibition

JULY 19, 2018

From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. What’s the difference between marketing, advertising and public relations? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

NOVEMBER 22, 2011

Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. Kutcher says he was unaware of the scandal surrounding the firing, and assumed it was due to “football related issues”), he decided to turn over the management of his Twitter account to marketing agency Katalyst. Until recently.

Social Media 70

Social Media Twitter Analysis Study 70

prTini

JUNE 1, 2015

Isn’t that a marketing tactic? While you may not be tasked with creating or producing videos yourself, you do need to know how to talk intelligently about video content opportunities and make informed recommendations to your clients. Here are some insights from my presentation to help you get started.

Video 28

Video Travel Viral Resources 28

PR Fuel

AUGUST 5, 2021

It takes over five impressions before people begin remembering your brand. With regular press release distribution, you can remain top-of-mind. The next time a consumer needs your product or service, they’ll recall seeing your release. Otherwise, journalists and publications will toss your release out.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. Without some light shone on you, you’ll never be able to grow. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? What Does PR Stand For?

Publicity 70

Publicity Small Business Advertising Advertising 70

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.

Reputation 79

Reputation Infographics Crisis Management Local 79

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48