MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

SEPTEMBER 16, 2014

It’s almost always asked innocently, like, "We just won this prestigious award for doing really good work, but we don’t know how to word the press release. In fact, they do everything within their power to tell a client’s story factually and advise clients to always tell the truth, no matter how difficult it may be.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Maxim Behar

NOVEMBER 19, 2020

That we live in a regime, I would call it information anarchy, in which not only the media give different points of view, but everyone on social networks can produce information, explanations, interpretations, facts. This is absolutely proven with this study, which is relevant, and you can see it today on digital media - it is interesting.

Government 52

Government Measurement Pharmaceuticals System 52

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. You have media, you have no one to ask you awkward questions.

Government 52

Government Measurement Crisis Radio 52