PR in High Definition

JULY 28, 2022

It’s all too common a question for a communications agency to hear – “but show me how a comms plan will generate sales and new leads”. The foremost purpose of a communications agency is to shape the reputation of the company it’s working for. So how do you change these opinions? Nurture your people.

Analytics 62

Analytics Reputation Employee Google 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

FEBRUARY 20, 2020

Today, we’re proud to announce a bold evolution of our iconic brand that celebrates home design as part of the everyday moments and once-in-a-lifetime experiences that inspire today’s homeowners. The new look has taken shape! The real oomph of the rebrand came from (possibly) an unexpected source: AWD employees. 311 engagements.

Social Media 107

Social Media Employee Media Video 107

Communications Conversations

APRIL 1, 2021

How will you take what you learned working for credit unions and apply it at Thrivent? You also had a short stint in the solo world, working as an executive-level comms consultant. It gives you the opportunity to understand, shape and influence strategy over the long term. In either case, my IABC experience has been a great one.

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Coming in-house to SHRM I look at how PR can drive our business goals and do so by partnering across all departments, each with their own set of goals and touchpoints to the audience.

Employee 87

Employee Internal International Training 87

PR in High Definition

JANUARY 23, 2020

Calling all comms directors! This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. How do they intend the brand to be seen? How they want to be seen as an employer?

Reputation 48

Reputation Handbook Exercises Groups 48