Remove category product-news
article thumbnail

How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

But what if you have no news? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334
article thumbnail

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. Testimonials or reviews are powerful for any product category. The rise of Direct-to-Consumer brands was a big factor in the shift. B2B PR boosts SEO.

B2B 242
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? React to breaking news.

article thumbnail

The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

A press release is an official statement or proclamation announcing news that provides relevant information to the media. Press releases can take many forms depending on the news you are announcing. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release.

article thumbnail

150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

article thumbnail

Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. Read Time: 2 minutes. The post Is a Mobile App a Medical Device?

Mobile 70
article thumbnail

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

The modern non-stop news cycle requires content that is both timely and relevant to make an impact. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.