Shift Communications

MARCH 30, 2015

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Vice President, Marketing Technology. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. ” Increasingly the technology platforms (the social networks and search engines) are the computers. The manifesto , titled: ‘the algorithm as a technology of freedom?’,

Groups 120

Groups Study Transportation Technology 120

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR 20/20

JUNE 26, 2018

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Or, how do you ensure your internal marketing team is continually improving? Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. The full paper has examples from various vertical markets including healthcare, energy and travel among others. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 98

Case Study B2B Study Marketing 98

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. If there is a difference it’s the pace.

Publicity 164

Publicity Ethics Data Community 164