PR in High Definition

JANUARY 23, 2020

How do they measure what your workforce thinks of you as an organisation? How do they measure what your clients/customers think of you as an organisation? To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. How they want to be seen as an employer?

Reputation 48

Reputation Handbook Exercises Groups 48

Cision

JUNE 6, 2017

While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.”

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Beyond PR

APRIL 21, 2017

If applicable, a statement that the information concerning mine safety violations or other regulatory matters required by Section 1503(a) of the Dodd-Frank Act and Item 104 of Regulation S-K (which are discussed in more detail in section of this handbook entitled “The Dodd-Frank Act”) is included in an exhibit to the Form 10-K .

Report 40

Report Financial Handbook Analysis 40

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Stephen Waddington

MARCH 15, 2021

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Claudia Vaccarone - What are the top three indicators for measuring awareness? Dashboards are not digital crystal balls.

Google 119

Google Data Government Social Media 119

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . So perception is everything. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JANUARY 27, 2016

goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. How do you measure the value readers get from your blog posts? When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. How do you measure the value readers get from your blog posts? When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

SEPTEMBER 2, 2010

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. What you should expect : that the chat moderator(s) will provide a recap of the chat. All that I know do. React to [.]

Twitter 82

Twitter Resources Conference Facebook 82