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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis.

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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee. It’s intended as a practical handbook. added a white space feature to its Currents tool.

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Employees have the potential to be the most powerful advocates for an organisation. It also misses the point. It’s a recommended listen. ??

Tools 69
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40