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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? praise-filled posts on Instagram. What is What is Newsjacking?

Viral 52
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Think Before You Share Content

The Proactive Report

George Fine Foods, shared a video with a group of friends via WhatsApp. ” The video was shared by his friends and of course, it found its way onto social media and then went viral. This cautionary tale is currently setting South Africa on fire. F ing heaven on earth.” All of a sudden, we are all lepers.

Training 148
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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise!

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise!

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Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

19-20) Media Bias Comments Grouped by Answer Many questions on this survey included an optional comment field with a simple follow up question that asked “Why?” Whether delivered via radio TV or online. Of the 300 respondents that answered this question, 95 wrote in open-ended comments that offer color and context. Experience matters.

Survey 160
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How to Spy on Your Competition & Steal Their Secrets

Cision

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. How did Movoto do it?

How To 198
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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Sure you might be ready to respond if an advocacy group called for a boycott of your brand. Cause y’all looking thirsty.”

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