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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

Fear of the future The idea of robots or machines becoming the dominant form of intelligence on earth is a seed that was planted many years ago — often depicted in TV and films but still having an undertone of “that’s too far fetched.” Whatever the case, AI has officially entered the mainstream and is here to stay.

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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies. The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week.

Film 59
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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160
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FutureM and INBOUND: The SHIFT Report

Shift Communications

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. This is as true in business as it was in the tribes of early human civilization. Simon Sinek).

Report 135
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PRoust Questionnaire: Sean Kelly

PR Conversations

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40
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PRoust Questionnaire: Sean Kelly

PR Conversations

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”

Film 48