Branding Film Technology Viral 
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.
Landis PR
JANUARY 8, 2024
Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week.
Shift Communications
SEPTEMBER 22, 2014
About mobile: Marketers must focus less on mobile technology and more on mobile behavior. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. With real-time marketing, brands can resonate with fans, provide them with utility, and entertain.
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”
NewsWhip
DECEMBER 31, 2019
As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.
PR Conversations
APRIL 27, 2015
Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.
PR Conversations
APRIL 27, 2015
Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.
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