Cision

MAY 24, 2016

Film editor Marc Bernardin says there are so many more options to get readers to stories that hadn’t been there before. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Some stories will work well in print, others in video. Richard agrees.

Film 211

Film Pitching Print Journalism 211

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Go Online or Go Home. ’ But today?

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. The quintessential story is when PR supremo Harry Reichenbach was hired by an art dealer who had acquired 2000 copies of a print by middling impressionist Paul Chabas. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Mark My Words

MARCH 6, 2018

A few critical tweets directed at a trailer to an upcoming Peter Rabbit film, which features an animated child with a blackberry allergy being pelted with them by a gang of bunnies, escalated into a viral campaign and led to a grovelling apology by the studio. Needless to say, the gallery had to order more prints.

Brand 60

Brand Branding Film Print 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Prohibition

JULY 10, 2019

The commercial showed clips and images of sexism in films, boardrooms and also violence. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days.

Fashion 75

Fashion Telecommunications Crisis Training 75