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Media Training in 2020: Tips and Trends [Guide]

5W PR

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

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Media Training is Vital to Your Brand’s Success

5W PR

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

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Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. Why you (gets to your special sauce)? Brette Goldstein.

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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked. Luckily I live in the D.C.

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Lights, camera, action or no action?

PR in High Definition

This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera. The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. Be aware of optics.

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Somewhere in the organization is someone who represents that audience” and can undergo media training. As the virtual event’s moderator, PRSA CEO Linda Thomas Brooks asked the panelists how organizations can build, maintain and regain trust in an era of misinformation, cybersecurity threats and social-political upheaval.

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How to Develop Good Social Listening Techniques

PR for Anyone

And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media. We film videos. We film an interview with you. We actually get stuff done at the event. We write video scripts. We bring journalists in.

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