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Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances. Why you (gets to your special sauce)? Brette Goldstein.

Film 156
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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked. Luckily I live in the D.C.

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw, corporate vice president, communications at Microsoft. Somewhere in the organization is someone who represents that audience” and can undergo media training. As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X.

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Lights, camera, action or no action?

PR in High Definition

My background is in corporate video and that’s more my bag. Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. Yeh, neither have I.

Film 62
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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. And here’s one more that’s semi-tweetable: When we write in corporate speak, that’s NEVER #CreativePR!”.