PRSay
MARCH 7, 2024
The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.
NewsWhip
SEPTEMBER 14, 2023
The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.
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Cision
MAY 24, 2016
On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Film editor Marc Bernardin says there are so many more options to get readers to stories that hadn’t been there before.
NewsWhip
OCTOBER 23, 2019
The story, about a squirrel stopping to smell the flowers and being captured on film by a photographer, drove some 2.75 Beyond these articles, there was a mix of the viral and the political in almost equal measure. . million engagements. The Daily Mail, meanwhile, had relatively few stories about politics.
Buzzstream
JUNE 16, 2021
Let’s take a look at another piece: This is Director’s Cut , a piece where we revealed the films with the highest on-screen death counts: Should we remake this? new films or TV shows, casting decisions, etc); and a lot of gossip – who’s dating who, who’s arguing with who, etc. They mainly focus on industry news (i.e.
PR in High Definition
SEPTEMBER 24, 2019
These are three traditional job titles in the journalism world which have been around for over a century. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Are we bidding farewell to investigative journalism? Columnists.
MaccaPR
SEPTEMBER 13, 2016
Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Once you can fake that, you’ve got it made.”
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