PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 129

Film Marketing Sports Hotels 129

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Columnists. Recently, though, it dawned on me just how much this line-up is changing.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

SEPTEMBER 13, 2016

Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Once you can fake that, you’ve got it made.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Buzzstream

FEBRUARY 3, 2021

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

Digital PR 161

Digital PR Tools Pitching Film 161

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC. The most common form of this was the kinetoscope.

Ethics 52

Ethics Communications Print Television 52