PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Michael Smart teaches PR professionals how to increase their positive media placements.

Pitching 164

Pitching Travel Journalism Exercises 164

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions.

Interviews 59

Interviews Media Training Media Training 59

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Watch and see how my client landed in the media using this topic. There are no excuses not to pitch the media and not to get massive visibility for your business.

Pitching 130

Pitching System Google Local 130

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. And, he may be the first (and only) journalist to interview cats on TV!

Radio 167

Radio Journalism Interviews Energy 167

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. Using paid tools to boost engagement with your earned media.

How To 130

How To Education Exercises Newspapers 130

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Depending on who you pick, be prepared to train your thought leaders. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. And it starts with candid PR counsel and media training. She is a thought leader in communication theory, executive training and coaching. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

PR in High Definition

APRIL 25, 2018

Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. Similarly, spend some time doing media training and preparing employees to speak with media – and use a cross-section of staff.

Branding 75

Branding Brand Employee Exercises 75

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Secure more coverage than competitors every quarter all year long.

Case Study 60

Case Study Construction Exercises Media Training 60

Bad Pitch Blog

MAY 9, 2009

If the "wrong" type of person is speaking or one who can''t be bothered to learn the correct way to communicate, the exercise is futile. The fact is, you need to give media more than sizzle. CEO training Cluetrain Manifesto Doc Searls good PR Laermer media spokespersons media training public relations'

Training 43

Training Media Training Exercises Report 43

5W PR

JUNE 20, 2024

PR agencies create defense tech PR strategies to help companies address the concerns, priorities, and needs of both stakeholders and those who are closely following the industry for news through preferred media channels and tailored strategies. PR agencies excel in crisis management, ensuring that clients are prepared for any scenario.

Ethics 78

Ethics Technology Crisis Management Exercises 78

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information.

Conference 180

Conference Crisis Training Public Affairs 180

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging key sections of Trump’s immigration executive order and is enjoying national media attention that he probably never anticipated. Are your social media channels active? PR, that is.

Conference 120

Conference Interviews Exercises Media Training 120