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ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community

PRSay

I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. This is useful in stoking conversation and it is also useful in kickstarting almost any kind of writing exercise. What can attendees expect from your session? How do you view your role as a speaker?

Community 171
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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Create online forums, host local events, or collaborate with like-minded brands. Sometimes it’s best to let the customers be the storytellers.

Insiders

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Letter from Newcastle: thank you Pam and sorry Sarah

Stephen Waddington

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. There’s a full write up on my blog. ??

Local 60
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Interesting Talks – London

Deirdre Breakenridge

While I was recently living in London for a month, I attended the 300 th Meetup celebration for a successful local group called “ Interesting Talks – London.” I enjoyed an exercise Matt told us about during his talk. Three of my favorite resources for connecting with locals are EatWith, Sofar Sounds, and Meetup.

Community 150
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Holding out for a hero

Stephen Waddington

Recovering from a broken hip he had previously only been able to exercise indoors. Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. An initial target of £1,000 was set.

Radio 89
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Behind the Headlines With Stuart Pfeifer

Cision

What role do you think storytelling plays in PR? My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage. And I’m learning and growing every day. I always thought I’d be… a newspaper reporter.

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Behind the Headlines With Brandon Puttbrese

Cision

I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie. It’s a fun exercise to then think of ways to connect your brands to emerging trends. A public relations 101 course in college really attracted me to the field of study.

Crisis 0