Exercises Journalism Media Relations Pitching 
PRSay
APRIL 9, 2021
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources.
Deirdre Breakenridge
APRIL 29, 2019
By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.
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Sword and the Script
MAY 16, 2020
Of all the media relations insights the best one is this: be relevant. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. The vast majority of media relations hinges on relevancy. 2) Volume of PR pitches received. 3) Best medium for PR pitches.
PRSay
SEPTEMBER 25, 2019
This all spills onto the page while I journal for a little while. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. The stuff I feel frantic about.
Bianchi Biz Blog
AUGUST 7, 2023
I’m the Chief Editor of Commercial Carrier Journal (CCJ). Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. How long have you been in journalism and how did you get started?
Sword and the Script
DECEMBER 16, 2021
Every year this blog pours over dozens of public relations surveys and breaks down the findings. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. social media, content, etc.). The media relations struggle is real. 24% said scope creep.
Communications Conversations
SEPTEMBER 10, 2020
Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).
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