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NewsWhip Mission

NewsWhip

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

A striking surge in adtech’s prominence at this global event. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. What have we seen?

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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences. PR subtlety Defense tech PR demands a nuanced approach unlike any other. Here, technology isn’t about entertainment.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. He or she may not necessarily deal directly with the news media, choosing to use social media channels instead to issue a fast response and to control the reaction.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Data Dollar Store was a fun, experiential event that raised awareness about data privacy, thereby communicating the company’s purpose to the general public.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

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