ImPRessions - Crenshaw Communications
JUNE 20, 2023
A striking surge in adtech’s prominence at this global event. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. What have we seen?
5W PR
JANUARY 29, 2024
Forget the Silicon Valley playbook of viral trends and flashy apps. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences. PR subtlety Defense tech PR demands a nuanced approach unlike any other. Here, technology isn’t about entertainment.
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ImPRessions - Crenshaw Communications
JUNE 26, 2019
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. He or she may not necessarily deal directly with the news media, choosing to use social media channels instead to issue a fast response and to control the reaction.
ImPRessions - Crenshaw Communications
MAY 24, 2018
To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Data Dollar Store was a fun, experiential event that raised awareness about data privacy, thereby communicating the company’s purpose to the general public.
ImPRessions - Crenshaw Communications
MAY 15, 2018
Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.
Prohibition
JANUARY 31, 2023
It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.
Prohibition
JANUARY 23, 2023
For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. If you’re targetting users and promoting a particular event for example, then ‘live stream’ content might be a different approach.
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