Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. Events are a top source of leads and businesses invest a lot in them. 6) Thought Leadership Actually Requires Thought and Leadership. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” And one more key element – the importance of live events.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Needless to say, all of them used some form of communications effort.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Susan Kostal | Stet. The robots are already here.

Marketing 168

Marketing Employee Content Marketing Training 168