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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I typically write my stories while listening to groups like Gamma Ray, Symphony X, Cirith Ungol, Blind Guardian, Helion Prime, Crystal Viper or my favorite D.C.-area

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Notice none of them cited a wire service.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” ” So, I ended up taking a job at IBM as head of global media relations.

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Behind the Headlines With Rich Oppel

Cision

It will include reputation management, crisis management, brand enhancement and media relations. Read closely what they write. I find that some young professionals don’t read newspapers or influential websites. My daily newspaper of choice is…The New York Times. What will this role entail? Rapid Fire Round.