article thumbnail

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Why do vendors in PR skip this part?

Analysis 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands.

Crisis 141
article thumbnail

New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. It will be a collaborative effort incorporating everyone from micro-, small and medium-sized enterprises (MSMEs) to upper-middle-class entrepreneurs.

article thumbnail

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Career paths will evolve. 7,500/month. 90,000/year.

Agency 84
article thumbnail

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. 7) Pricing and customers.

article thumbnail

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. The multi-pitch generator is only available for enterprise customers ( see pricing ). The second feature is a “biography generator.”

Software 121