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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234
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How to Growth Hack a Successful Backlink Strategy

Cision

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. So, how can you ensure that happens?

Strategy 257
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How To Track the Success of Your Press Release: Is It Working?

PR Fuel

Gaining recognition for milestones is an important part of growth for your reputation and customer base. Every business is unique in its size, age, customer base, products and services, and more. If your current sales and reputation stayed as is, where would you be? Check Search Engines. M – Measurable.

How To 105
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What is a Press Release and Why is It Important?

5W PR

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Publish rubbish and your reputation goes down the drain.

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. I can’t believe I just typed this title as my title. Here are the results: 48% said yes. I think not.

SEO 124
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40+ Blogs Marketers Should Be Following

PR 20/20

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices.