article thumbnail

The main mistakes of brand newsrooms and how to avoid them

Presspage

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88
article thumbnail

How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Conversion. Time on Site.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create More Content…. Without Actually Creating More

Rock the Status Quo

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. It’s also great for SEO, thanks to the transcript Slideshare automatically creates for an upload. . Hello again, SEO! . Maybe these great infographics will inspire you.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149
article thumbnail

The Well Written Press Release #6: Include Multimedia

ISEBOX

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. It makes good sense.

article thumbnail

Instagram is Sexy, But Does Your Audience Actively Use It?

Rock the Status Quo

If it’s less than ten percent, do I have enough resources to make it worthwhile, or will it be a waste of energy and money? A search for “senior demographics social media” brought up this incredibly helpful infographic. Ignoring it would be like ignoring SEO and the importance of Google. Do seniors use them?

Instagram 100
article thumbnail

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. This happens to all of us.

Video 120