PR in High Definition
APRIL 30, 2024
As to be fair, not many companies out there have Hollywood actors to rely on to increase their exposure – or a sport-related underdog story to get behind. The post The power of storytelling: How Wrexham AFC rose from the ashes appeared first on Firefly Communications. It’s all about stories. So, what’s your story?
Communications Conversations
SEPTEMBER 26, 2014
I see large close-ups of employees and leaders. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Your EMPLOYEES are your brand. I see unique artwork.
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Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.
Sword and the Script
JUNE 18, 2019
1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.
Cision
JANUARY 28, 2016
Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Starbucks uses brand journalism to highlight their employees. The story showed how Starbucks values their employees and creates a positive work culture.
Critical Mention
FEBRUARY 4, 2020
Golin’s News section shares recent announcements, expert insights and employee perspectives. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. @GOLINglobal. BIGfish Communications.
Cision
APRIL 6, 2016
Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling.
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