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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. Wikipedia is most concerned with reliable sources. First, Ripoff Report.

Wikipedia 210
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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. ” In reality, Retsyn was homogenized vegetable oil. Secret Sauce in IT.

How To 194
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Time for communicators to help manage Employer Brand social channels

Communications Conversations

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. This is especially true if you’re trying to recruit younger employees.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

One of the tech stories that really caught my eye this month is Facebook’s focus on developing the metaverse. Could this be the Facebook vision? And since everyone is here, this is where we meet each other. This is where we make friends.”. Could Mark Zuckerberg be the new James Halliday, the creator of the OASIS in the novel?

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Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Budweiser Wants You to Buy a Facebook Friend a Real Beer. Industry Groups Release Wikipedia ‘Manual’ for PR Pros. 5 Ways to Become Your Boss’s Favorite Employee. Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing?

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