August, 2010

Read to Get Read

PR Job Coach

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

Tweet. A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC's monthly e-zine, CW Bulletin. You see, I've been there, done that. Silent Night. The night was silent

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Fire The Client (Or, The Kiss-Off On My List)

Bad Pitch Blog

?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance.

The Press Release (a rant. for immediate release.)

Bad Pitch Blog

Should the press release die? Or should it just become a social media press release? Hey, a press release and social media are like peanut butter and chocolate folks. Are you going to pass on a Reese''s?! Um, who cares?! OK, I understand there''s a sh!t

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Weekly Roundup: A Chuckle Or Seven

Waxing UnLyrical

My friend Jill Foster posted this great tweet the other day. I thought it was a great goal. Only problem was, by the time the evening rolled around, I'd only had one really good laugh thus far. When I opened the door. How's it going

More Trending

The MetricsMan Comes To #measurePR

Waxing UnLyrical

Tweet. What's a Twitter chat on measurement without a Metrics Man? Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about

Help Call Out Bad PR at SXSW

Bad Pitch Blog

SXSWi is many things, including inspiration, participation and celebration. And then there''s that unseemly underbelly of bullsh!t, t, blathering, broadcasting of self-importance and bad pr. And that''s where we come in.

Tory Patrick's Bad Pitch Field Report

Bad Pitch Blog

When Tory Patrick noted on a recent post that she was undertaking one of our challenges, I asked if she''d be willing to blog about it. To be honest, I want Bad Pitch to be more of a community.we learn from each other and we (Richard and Kevin) should do stuff like this more often. Tory rocks.

Weekly Roundup: Around The World

Waxing UnLyrical

Tweet. Tura-lura-Luray. By the time you read this, I will be on my way to Virginia's Luray Caverns. Maybe I'll even come back with photos like this one. Let me rephrase that. I hope I will be on my way to Luray Caverns

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Using Passion to Help Your Search

PR Job Coach

Passion is a term defined as strong emotion. The term is hardly synonymous with job search. But in these days when job seekers outnumber jobs by six to one, passion is precisely the emotion that bears harnessing if you want to distinguish yourself in the job market.

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