Business Wire

FEBRUARY 7, 2019

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

Pitching 196

Pitching How To Media Relations Media 196

Ronn Torossian

FEBRUARY 7, 2019

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. They strive to “put their names out there,” they bombard media representatives with anemic press releases, and they sponsor initiatives or events that cost a lot more than they get back in new business. That’s […]. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 150

Brand Branding Blogging Media 150

Prowly

FEBRUARY 7, 2019

Communication experts from Enterie, a network of technology PR agencies, present a short guide to issue management for disruptive companies. The post The Risk of Innovation. 5 Communication Rules for Disruptors appeared first on Prowly Magazine.

Communications 171

Communications Technology Agency Company 171

Agility PR Solutions

FEBRUARY 7, 2019

Did you know that the first 60 minutes of a crisis defines its outcome? That first hour can make a huge difference between control and chaos. If you managed to survive the golden hour, now you are probably thinking about rebranding as a way out. When brand image is tarnished, rebranding is an excellent way […]. The post How to successfully rebrand after a painful company PR crisis appeared first on Agility PR Solutions.

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Crisis Company How To Brand 77

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents. In the words of a colleague, a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions ideas forward.

Marketing 74

Marketing SEO Trade Shows Technology 74

Lauri Pehar Borsh

FEBRUARY 7, 2019

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […].

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Mobile Web Digital PR Journalism 60

Agility PR Solutions

FEBRUARY 7, 2019

To start the new year, Bulldog posted some sharp research-based news reports, but our clickometer was definitely dominated by some truly insightful posts from key industry contributors like Ronn Torossian, Dave Yonkman and Shalon Roth last month, many of them addressing key trends to watch for—and improve your PR—in the new year. PR for a […].

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Trends Report Industry Publicity 60

Waxing UnLyrical

FEBRUARY 7, 2019

Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run.

Creativity 63

Creativity Strategy SEO Interviews 63

Brand24

FEBRUARY 7, 2019

Take a look at the best Twitter marketing campaigns and the key takeaways you could implement to your marketing strategy.

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Twitter Marketing Strategy Social Media 60

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Communications

Axia PR

FEBRUARY 7, 2019

You may have heard of drive-by lawsuits or watched a segment about them on “ 60 Minutes.” Attorneys and their clients target stores, hotels, restaurants, etc. that are inaccessible, which violates the Americans with Disabilities Act (ADA). These people have never been customers of these establishments. They simply drive by or search locations via Google Earth and Google Maps (Google lawsuits), looking for ways to sue due to a building’s inaccessibility or lack of required accessibility equipment

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Hotels Google Media 48

Muck Rack

FEBRUARY 7, 2019

Day in the life: Get to know Kiarah Leite, PR analyst, corporate brand communications, Verizon

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Corporate Communications Brand Branding 61

HMA Public Relations

FEBRUARY 7, 2019

As much as I hate to admit it, I fall right into the “millennial” category -- albeit, only by a few years. According to assumptions, this […]. The post I am a martian millennial appeared first on HMA Public Relations.

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