Thu.Feb 07, 2019

CES 2019: Guide for First-Time Attendees

Business Wire

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

How Brands Can Earn More Press Coverage

Ronn Torossian

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways.

Brand 195

3 subtle social media blunders that make you look bad

PR Daily

Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility. Today’s savvy social media users are expert in finding (and pointing out) mistakes. They are also quite good at detecting half-hearted effort, which is a major digital turnoff.

How to successfully rebrand after a painful company PR crisis

Agility PR Solutions

Did you know that the first 60 minutes of a crisis defines its outcome? That first hour can make a huge difference between control and chaos. If you managed to survive the golden hour, now you are probably thinking about rebranding as a way out.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 ideas for social media posts

PR Daily

Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers. This article originally appeared on PR Daily in February of 2018.

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Why blocking your critics on social media is a big mistake

PR Daily

You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. Consider these insights. More than a few years back, we had a client that had an aversion to social media.

5 Creative Strategies for Link Building

Waxing UnLyrical

Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.

Infographic: 20 ways to boost your SEO performance

PR Daily

The state of play in digital marketing is always changing as algorithms are updated and new tactics come into their own. Here’s are some important ways you can make a splash. How do new customers find out about your organization?

Best Twitter Marketing Campaigns

Brand24

Take a look at the best Twitter marketing campaigns and the key takeaways you could implement to your marketing strategy. Social Listening Social Media Marketing Twitter best twitter marketing campaign marketing campaign twitter marketing campaign

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How video listicles can still offer content marketing success

PR Daily

Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. Listicles have received some bad press over the past couple of years, being accused of lacking in substance and being overly subjective.

ICYMI: Bulldog’s Top 10 posts from January

Agility PR Solutions

100 years on, Strunk’s advice rings true

PR Daily

White helped turn a professor’s rhetorical manual into an international hit. A look at the abiding lessons of Strunk and White’s ‘The Elements of Style.’. A century ago, a Cornell University student took an English class taught by a professor out of step with what even then was an age of volubility.

The Risk of Innovation. 5 Communication Rules for Disruptors

Prowly

Communication experts from Enterie, a network of technology PR agencies, present a short guide to issue management for disruptive companies. The post The Risk of Innovation. 5 Communication Rules for Disruptors appeared first on Prowly Magazine. Business Magazine

Announcing PR Daily’s 2019 Media Relations Awards

PR Daily

Share your media relations strategy and the powerful stories you were able to tell. Enter PR Daily’s 2019 Media Relations Awards. The post Announcing PR Daily’s 2019 Media Relations Awards appeared first on PR Daily.

3 ways to protect your company’s website from ‘click-by’ lawsuits

Axia PR

You may have heard of drive-by lawsuits or watched a segment about them on “ 60 Minutes.” Attorneys and their clients target stores, hotels, restaurants, etc. that are inaccessible, which violates the Americans with Disabilities Act (ADA).

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents.

SEO 85

I am a martian millennial

HMA Public Relations

As much as I hate to admit it, I fall right into the “millennial” category -- albeit, only by a few years. According to assumptions, this […]. The post I am a martian millennial appeared first on HMA Public Relations. PR and HMA PR Facebook Instagram social media

Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

TrendKite

Oliver Russell and the Smithsonian Migratory Bird Center's #DrinkBirdFriendly campaign highlights how coffee can impact birds— and TrendKite is helping them measure the impact of their words

Day in the life: Get to know Kiarah Leite, PR analyst, corporate brand communications, Verizon

Muck Rack

Day in the life: Get to know Kiarah Leite, PR analyst, corporate brand communications, Verizon