Ronn Torossian

MARCH 20, 2018

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There’s a common perception floating around that PR professionals spend their lives behind a desk , answering phone calls and responding to emergencies on social media. While it’s true that a lot of the PR experience can take place online, or from an office environment, there’s a lot more to it than most people think.

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Business Wire

MARCH 20, 2018

Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

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ImPRessions - Crenshaw Communications

MARCH 20, 2018

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can complement an organization’s lobbying effort.

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NewsWhip

MARCH 20, 2018

How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. In our latest report, we take a look at how content […]. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

MARCH 20, 2018

3 reasons to change PESO for PR. The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process.

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HMA Public Relations

MARCH 20, 2018

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards! The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.

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Beyond PR

MARCH 20, 2018

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day. Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for.

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Sword and the Script

MARCH 20, 2018

His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibi

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Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows to be fun–pure adrenaline and exciting for me, as a solo, to work with people for a few days–but yet challenging considering the days are usually long (9-12 hours, usually) and devoid of solid food and beverage choices (lots of water is my mantra).

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

MARCH 20, 2018

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client's audience. We are human, and our perceptions are shaped by our experiences and environment.

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