Thu.Apr 11, 2019

In 2019, quality matters more than quantity

PR Daily

With more opportunities and channels for interacting with customers than ever before, marketers must focus on making those interactions valuable for their audience. Having a large quantity of stuff on your website is not enough.

How to Level Up Your Contributed Content Game

Meltwater - PR

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Be wary of the missteps that can undermine your efforts. Are you wearing yourself out trying to publish new content every day?

Building a Fintech Startup: Top Tips, via Betaworks Panel

Flack's Revenge

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech , based on a panel discussion I attended at Betaworks Studios in New York.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 tips for continually developing your workplace culture

PR Daily

Maybe identifying the ‘ideal fit’ for your organization is less crucial than finding people who will help it grow in multiple directions. Consider these ideas for cultivating a vital, responsive staff. Company culture is reclaiming center stage, but with more gravitas than ever before.

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Macy’s is taking a page from Instagram to invert its shopping experience

PR Daily

Chain execs hope to revive lagging sales by replicating the social media platform in its physical stores. Can cosmetic changes attract online consumers—and perhaps save legacy retailers? Macy’s idea for competing against internet retailers is to bring the online experience offline.

A Healthy Way for Leaders to Practice and Promote Self-Improvement

PRSay

On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” Find more information and register at this link. My grandmother lived to be 101 years old.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

Categories include crisis management, thought leadership, cause marketing, media pitch and more. Complete your entry by the extended deadline on April 24. The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily.

How to close the expectation gap—timely, relevant engagement across channels

Agility PR Solutions

Comms pros and consumers definitely see things differently when it comes to customer satisfaction—while brands might believe they are delivering a superior experience, the consumer perception says otherwise.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Fred’s to shutter 159 locations and downsize offerings

PR Daily

In a press release, the discount retail chain said the store closings are happening as it ‘evaluate[s] strategic alternatives to maximize value.’.

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3/4s of creative managers say their firms are transparent about pay

Agility PR Solutions

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows.

PR pros: Are you running on autopilot?

Muck Rack

PR pros: Are you running on autopilot

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

How fashion publisher Who What Wear engages their audience on Pinterest

NewsWhip

[…]. The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. Brands Communications & PR Digital Journalism

Digging in: The Importance of Developing a PR Strategy

Presspage

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read.

How Being a Successful Brand Ambassador Landed Me at the Final Premiere of ‘Game of Thrones’

Culpwrit

By Arturo Echevarria When I first accepted my role to be a brand ambassador for HBO, never in a million years would I have imagined that it would lead to me being flown out to NYC to attend the final premiere of one of the most culturally prominent shows on television. In February, the account […]. Day in the Life Future Leaders Guest Post Arturo Echevarria brand ambassador Culpwrit Game of Thrones HBO Riddle & Bloom

Gone Phishing

HMA Public Relations

Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to […]. The post Gone Phishing appeared first on HMA Public Relations. Featured Annelise Krafft Cyber Security HMA HMA PR Phishing