Thu.Apr 11, 2019

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A Healthy Way for Leaders to Practice and Promote Self-Improvement

PRSay

On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” Find more information and register at this link. My grandmother lived to be 101 years old. On her 100 th birthday, I asked her to tell me how she managed to live such a successful life. “Everything in moderation,” she said with a little sparkle in her eye.

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Building a Fintech Startup: Top Tips, via Betaworks Panel

Flack's Revenge

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech , based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of Stacklist, a directory of business tools for startups, moderated the session, which featured these panelists: Erik Akterin , Co-founder & CTO of Qapital Matt Harris, founder of Bloom Credit Cliff Hazelton , CTO at STASH Caroline Hoffman , Sr.

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Trending Sources

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Press play to start—gaming’s role in digital marketing

Agility PR Solutions

Goal-oriented, challenging and visually-captivating, the gaming industry is slated to be one of the next big marketing channels. The monumental success of games like Fortnite, Pokemon Go and even the virally-addictive Candy Crush, prove that the industry is ripe for communicators to take advantage. A new level for marketing According to Statista, the number of active […].

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Digging in: The Importance of Developing a PR Strategy

Presspage

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to close the expectation gap—timely, relevant engagement across channels

Agility PR Solutions

Comms pros and consumers definitely see things differently when it comes to customer satisfaction—while brands might believe they are delivering a superior experience, the consumer perception says otherwise. New research from customer engagement tech firm RedPoint Global examines this gap between marketer and consumer expectations surrounding customer experience (CX).

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3/4s of creative managers say their firms are transparent about pay

Agility PR Solutions

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than three-quarters of marketing and advertising hiring managers surveyed (77 percent) said their organization offers some level of salary transparency, with 34 percent reporting full transparency. When asked to name the greatest advantage […].

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How fashion publisher Who What Wear engages their audience on Pinterest

NewsWhip

[…]. The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip.

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PR pros: Are you running on autopilot?

Muck Rack

PR pros: Are you running on autopilot?

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How Being a Successful Brand Ambassador Landed Me at the Final Premiere of ‘Game of Thrones’

Culpwrit

By Arturo Echevarria When I first accepted my role to be a brand ambassador for HBO, never in a million years would I have imagined that it would lead to me being flown out to NYC to attend the final premiere of one of the most culturally prominent shows on television. In February, the account […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Gone Phishing

HMA Public Relations

Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to […]. The post Gone Phishing appeared first on HMA Public Relations.