Wed.Aug 01, 2018

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5 major differences between traditional media and social media

Muck Rack

5 major differences between traditional media and social media

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Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

There’s more bad news on the “fake news” front. It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.

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Trending Sources

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Content Curation’s Last stand?

Flack's Revenge

Quora recently sent me an email asking about my favorite content curation examples. Image from Pixabay. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s not that I’m out of touch. These are different times. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commen

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How your brand should really use Instagram Stories

Agility PR Solutions

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users. Not only is it growing in popularity (up from 250 million a year ago), the 24-hour […]. The post How your brand should really use Instagram Stories appeared first on Agility PR Solutions.

Instagram 101
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Fame. What is it good for?

Mark My Words

Dani and Jack have emerged from Love Island surrounded by stars and the promise of everlasting love. Beyond that, the promise of riches and fame await them. Initially images and soundbites will feed the media agenda, holiday destinations will offer free trips in exchange for bronzed perfection by their pool and freebies will arrive daily from brands hoping for a quick fix endorsement and a post on social media.

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Love Island class of 2018: How much money beckons?

Mark My Words

“Make no mistake, Dani and Jack will be able to monetise their fame. And many of the others will, ” publicist and strategist Mark Borkowski told the Press Association. “But many of these reports saying it is better than an Oxbridge education (in terms of earnings) are overstated. There is a huge peak and a massive dip.”. The reach of a contestant’s profile on social media, particularly on Instagram, will be key to their success.

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PR growth stagnant in 2017—which firm sizes & regions performed best?

Agility PR Solutions

The U.S. PR industry grew by just 4.8 percent last year, according to new research from PR–focused merger and management consulting firm Gould+Partners. The results of this survey were not consistent with the results of the annual Best Practices Benchmarking report released in June, showing that operating profit increased from 15.2 percent to 18.0 percent.

Survey 60
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The Wildfire way of measurement in PR

Wildfire

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement.

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Topsy turvy media—social media satisfaction plummets, Internet news soars

Agility PR Solutions

Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the 2018 E-Business Report, recently released by the American Customer Satisfaction Index (ACSI). Customer satisfaction with social media as a whole falls 1.4 percent to a score of 72 on the ACSI’s 100-point scale—ranking it among the […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Unblocking Writer’s Block

HMA Public Relations

It happens to even the best of writers. It’s inevitable. Your words turn to mush, you don’t have a creative fiber left in your body and […]. The post Unblocking Writer’s Block appeared first on HMA Public Relations.

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The biggest frustration (by far) of being an independent consultant

Communications Conversations

Usually, you’ll find a mix of content on this blog that’s either helpful or interesting–at least that’s always my goal. Today, you’re going to hear a rant. Because I’ve had enough. I need to vent. I need to share my experience and hear others who have had similar experience (please, in the comments, if you will). I’m going to give you a quick scenario.

Meeting 60
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Storytelling vs. Corporate Speak — The Ultimate Showdown

The Hoffman Agency

By: Aaron Whitaker – Account Coordinator at The Hoffman Agency. At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of storytelling to make our content compelling and engaging for our readers.