Tue.May 10, 2022

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6 HARO Submitting Tips: Publishers Share How to Respond to HARO Queries


The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications. In case you’re wondering, HARO is a service created by Cision that attempts to connect journalists and publications with […].

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New study reveals new consumer attitudes about personalization, data collection practices

Agility PR Solutions

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications. The firm’s 2022 Consumer Survey Report focuses on the efficacy of the experience brands […].

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Trending Sources

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Why You Need to Put Your Readers and Their Needs First


Would you like to learn more techniques for drawing leaders in and moving them to act? If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. You’ll master a four-step system for getting readers to pay attention to your message, understand it, remember it and act on it. Save $100 with coupon code PRSA22.

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Thinking about a career in PR? 5 Things to Know

Remote PR Jobs

So you’re thinking about a career in PR? Good choice! PR is such a vast field with many niches that you’ll be sure to find a good fit for your skills and interests. However, it can also be a bit daunting to know just what you’re signing up for. It is important to understand the world of PR before eagerly pressing send on those applications.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What journalists say about media pitches and sources in 2022

Axia PR

Journalists are gearing up for a stronger year in the post-COVID-19 era. With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry. After the pandemic compelled them to take a step back and restrategize at the initial stage of the outbreak, it’s yet again necessary for journalists to modify their work habits and preferences to suit the times.

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More Trending

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More than a third of consumers trust social media influencers over brands

Agility PR Solutions

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials. Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered. […].

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Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022

Sword and the Script

Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. I don’t really remember how it happened, but somehow Ned and I got linked up and had an idea to run a survey of his subscribers.

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8 ways you can reward your PR employees

Agility PR Solutions

If your PR team has gone above and beyond this year, you’ll likely want to reward them for their hard work. There are a number of ways you can do this to make your staff happy and eager to work even harder next year. Here are some fun ways to reward your PR people. 1. […]. The post 8 ways you can reward your PR employees appeared first on Agility PR Solutions.

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Parliament calls for better scrutiny of influencer market

Stephen Waddington

The DCMS inquiry into influencers highlights risk but ignores its potential. I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 ways Web 3.0 will impact public relations

Agility PR Solutions

Lately, many PR and marketing professionals have been talking about the new chapter that the internet is turning to, also known as Web 3.0. It’s incredibly easy for companies to create digital content, and every single social media post is simply a brand new page that’s created online. It’s a bit of a worrying concept, […]. The post 3 ways Web 3.0 will impact public relations appeared first on Agility PR Solutions.

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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. They also need paid amplification. The days of “just organic” are over. In our new blog series, we talk what’s working (and not) across key social channels.

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How To Give Great Media Interviews

HMA Public Relations

Clarity, concision and consistency are just some of the keys to giving an effective media interview. Find out more in today's blog post from PRGN partner agency, Sound Public Relations.

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5 Tips for Working with the Media in 2022

Solo PR Pro

Journalism has changed a lot over the last few years, but you don't have to feel left behind. One thing that hasn't changed? Media relations remain an important part of the PR world. You can still provide valuable, unique and timely information to journalists. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Coffee with a Journalist: Anita Ramaswamy, TechCrunch


Today on the podcast, we’re joined by Anita Ramaswamy , a reporter at TechCrunch. Anita covers crypto and fintech startups, trends, and news. Before joining TechCrunch, Anita was a finance fellow at Insider. During the episode, Anita shares real-life examples of pitch subject lines, how some exclusives she’s been pitched have gone wrong, her new podcast from TechCrunch, and more.

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Latest episode of The Construction Briefing now available

Practical Law Construction

The Construction Briefing is an alternative way of learning about key developments in construction law, with the Practical Law Construction editorial team discussing some of the wider issues those developments raise. Episode 10 is now available and in it, Michelle and Yassir: Highlight that the Building Safety Bill received Royal Assent and is now known as the Building Safety Act 2022 (BSA 2022).

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What are the new rights of recourse under the Building Safety Act?

Practical Law Construction

After many months of wrangling, both in the House of Commons and the House of Lords, the Building Safety Bill finally received Royal Assent at the end of last month. Now known as the Building Safety Act 2022 (BSA 2022), the new building safety regime that is being introduced is going to have a significant impact on many of us. Given the breadth of change on the horizon, I’m going to focus on just a few bits of the BSA 2022 – the enhanced rights of recourse available to those affec