Cision
JUNE 14, 2016
One of the more effective ways to engage customers in a conversation is with regular, engaging content. But maintaining the consistency of quality content is one of the biggest challenges that content creators face. How do you maintain interest once you exhaust your “long tail” list of content ideas? What I want to do in this post is share a list of resources that may help to develop new content ideas.
Ronn Torossian
JUNE 14, 2016
Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team! PR traditionally consist of several different factors such as: Building brand awareness Creating interest Brand management Stimulating Demand Providing Information Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and inf
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Cision
JUNE 14, 2016
Your audience will only be interested if your brand has something unique today. Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.
ImPRessions - Crenshaw Communications
JUNE 14, 2016
Can Father’s Day be a viable opportunity for generating positive PR ? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3 billion in 2016, according to the National Retail Federation.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
JUNE 14, 2016
There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, product at Cision, has a superb definition for all of them. An influencer, she explained to an audience at the International Association of Business Communicator’s World Conference, held in New Orleans on June 6 is, “A person whose voice resonates with his or her community and can inspire that community to take action.”.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Beyond PR
JUNE 14, 2016
New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Still, the most useful data that will turn strategic, positioning and tactical efforts into gold oftentimes is hiding right under your nose: with other teams within your organization. Ideas and data are streaming in from all directions – from sales to product to customer support.
Stern + Associates
JUNE 14, 2016
Are you concerned about building reputation for your brand? Is media coverage not helping? Here are 3 ways to right the ship. The post How to Build Reputation through Media Results appeared first on Stern Strategy Group.
Katie Paine's Measurement Blog
JUNE 14, 2016
Short on time but looking for relevant content you can use? Here’s a fresh round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “Could Facebook be Shaping Up to Challenge LinkedIn?” by Andrew Hutchinson This article examines the platforms’ algorithms and our personalities are recorded. Read More. Why you should […].
Solo PR Pro
JUNE 14, 2016
We have hit the halfway point of the year and those January goals seem it is a good time to pause and review or reset your game plan for the year. Whether you are on track for your goals or things have not gone as planned everyone can benefit from a mid-year review. Below are key areas to begin your mid-year business review. Clients. You may do a mid-year review with your individual clients, but it is also a good time to review all of your client work.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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