Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

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Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JULY 26, 2017

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. I’m sure Spicer will have better career options (though CNN commentator is out for now), but the Bunny Ranch stunt seems to put a final flourish on the running joke

Chemicals 213

Chemicals Television Reputation Examples 213

Business Wire

JULY 26, 2017

by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. At each table there was one catcher, a journalist, matched with several pitchers, PR agencies and private companies, who had the oppurtunity to throw their best news pitches.

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Public Affairs Media Pitching Groups 117

PRSay

JULY 26, 2017

As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. At the very least, the process of Accreditation involves a commitment to studying, a strategic mindset and self-motivation. Rachel Carver, APR, faced an additional challenge in earning her Accreditation: The PR and government-relations facilitator with Outlook Nebraska, Inc., was born blind.

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Study Public Affairs Software Nonprofit 126

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

JULY 26, 2017

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Jaws. Deep Blue Sea. Sharknado. This thing. Sharks have been getting a bad rap for years. While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media.

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Case Study Crisis Study Crisis Communications 101

HMA Public Relations

JULY 26, 2017

What do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google? Companies that have foosball, ping pong and a champagne/wine cooler? Casual Fridays? Dog-friendly environment? The post Public Relations for Fun appeared first on HMA Public Relations.

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Publicity Google Facebook Company 60

BradleyPR

JULY 26, 2017

Another season, another wardrobe and another diet to follow. It’s no surprise that with the change in seasons comes a plethora of new diet fads that crowd the female population. However, what happens when a diet plan becomes more than a seasonal trend? Or when community of empowered women seek for a better life? A [.].

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Community Trends Social Media Media 48

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team. Everything is fine and dandy until the s**t hits the fan and things start to unravel – this is usually when the PR team are called in and start to earn their wages and all of a sudden they start g

Social Media 49

Social Media Airlines Media Viral 49

The Hoffman Agency

JULY 26, 2017

By Adam Rahim , Shermaine Loo and Tiara Chew. At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. While every organisation would love to make the front page, its content must be newsworthy. Beyond that, it also has to cut through the clutter and distinguish itself from the barrage of emails every journalist receives.

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Infographics Pitching Newspapers Instagram 46

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Communications

Axia PR

JULY 26, 2017

Create content topics that will interest your potential customers.

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Infographics How To Publicity 48