ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. Today’s news cycle is ultra-fast, and the number of unfolding stories, like the presidential primaries or the spread of Covid-19 Coronavirus, is almost dizzyin

B2B 256

B2B Pitching Conference Privacy 256

Cision

MARCH 3, 2020

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.

Measurement 309

Measurement Crisis 309

Agility PR Solutions

MARCH 3, 2020

New research from Getty Images reveals that while people tend to place high value on the wellness of themselves, their family and the Earth, their intention does not always necessarily translate into action—which presents a unique opportunity for brands to engage and assist consumers in bridging the gap between intention and action. The firm’s new […].

Brand 129

Brand Branding Consumer Trends 129

Cision

MARCH 3, 2020

Rachel Savage covers LGBT+ issues for the Thomson Reuters Foundation and Openly, and as LGBT+ History Month ends, Cision UK spoke to her about the beat she covers year-round.

Report 137

Report Blogging Media 137

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Bryan Pedersen is the Chief Innovation Officer at MSL, and leads their digital center of excellence. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. .

Data 88

Data Agency Sports Creativity 88

Agility PR Solutions

MARCH 3, 2020

Another decade has come and gone, and with it, we’ve seen continuous developments in technology, communications and the way we do business. In the ever-evolving world of public relations, we are quick to adapt to new media, redefined roles, and changing measures of success… all in the pursuit of delivering results that exceed client expectations. […].

Tools 86

Tools Measurement Technology Publicity 86

Cision

MARCH 3, 2020

Sarah Svoboba joins VICE in Los Angeles, Aaron Holmes, Kadia Tubman and more join Business Insider, and more.

Media 120

Media Blogging 120

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Coronavirus (now officially COVID19) has spread from China to dozens of countries on six continents, and the impact has rippled across the globe. Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. I’m following a team as it prepares its pitch response. Here are the notes from a recent brainstorm. Defining the challenge Skidz is the Uber of men’s underwear.

Pitching 79

Pitching Agency Creativity Guidelines 79

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buzzstream

MARCH 3, 2020

The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” This is because podcasting awareness has exploded in recent years, so it’s a perfectly normal question to ask while making small talk. To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Agility PR Solutions

MARCH 3, 2020

One of the essentials required for running a successful business is good management. When it comes to public relations, it is of utmost importance to have qualified and experienced staff and someone who can manage them in the best way. When PR strategies fail, the damage can be unrepairable. With that in mind, let’s see […]. The post How to find the right PR office manager for your company appeared first on Agility PR Solutions.

Company 78

Company How To Strategy Publicity 78

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. So before we get to the keys of compliance, let’s talk a little bit about death. (Trust me.). When a famous person passes away, The New York Times can publish a detailed, reported obituary immediately. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. The obituary writers don’t possess other-worldly typing speed; they were just well prepared.

Creativity 75

Creativity Marketing Insurance Insurance 75

Muck Rack

MARCH 3, 2020

6 questions with Daniel Roberts from Yahoo Finance

106

106

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

MARCH 3, 2020

Scott recently learned some tips from U.S. Army interrogator Eric Maddox about how to hear and listen. Check out his findings! The post Are You Hearing And Listening? appeared first on HMA Public Relations.

Publicity 66

Publicity How To 66

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month. For reference, here’s a list of PR technology companies I’m watching.

Pitching 78

Pitching Instagram Survey Data 78