Onclusive
AUGUST 26, 2021
When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.
Cision
AUGUST 26, 2021
We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier.
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PR for Anyone
AUGUST 26, 2021
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you.
Prowly
AUGUST 26, 2021
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]. The post PR Automation vs PR Tasks: How Much Time and Effort Can You Save?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
AUGUST 26, 2021
Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing overlaps with PR—they both require a thorough comprehension of who their […]. The post 3 ways digital PR and SEO work together appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 26, 2021
When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet more engaged audience that a micro-influencer offers? New research from product reviews and user-generated […].
PRSay
AUGUST 26, 2021
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Heide Harrell, M.A., APR. Location: Little Rock, Ark. Current job title: Director of Marketing & Business Development at Rose Law Firm. Board nominee position: Director, Southwest District. Alma mater: UA Little Rock, Master of Arts in Applied Communication Studies.
Agility PR Solutions
AUGUST 26, 2021
COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have made people more selective in their purchases, and […]. The post 5 ways to adapt content marketing in the age of COVID-19 appeared first on Agility PR Solutions.
PR Fuel
AUGUST 26, 2021
About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. Instead, you can expand your reach and maximize business growth with press release distribution. On the fence about creating press releases for your business?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
AUGUST 26, 2021
With more people vaccinated and business and networking events starting to be held again, there is still a lot to discuss about how we will return back to normal. Read more from Abbie Fink.
NewsWhip
AUGUST 26, 2021
Bezos, Musk, Cook— these have become the household names of today. Big tech CEOs are one of the media’s favorite topics, and whether they’re currently leading companies or not, they’re constantly in the public eye. Their leadership practices, acts of authority, or leisurely antics are covered in scrutiny and awe, all adding to their influence. .
PR Insiders
AUGUST 26, 2021
Today’s journalists are stretched thin because of staff and budget cutbacks, and they are called on to do more with fewer resources than ever before. Certainly, they can use help and you might be just the person to come to their aid. Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand.
Muck Rack
AUGUST 26, 2021
9/11 at 20: Not just another anniversary
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Axia PR
AUGUST 26, 2021
Learn the difference between a page title and a headline of your webpage. Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. One such seemingly trivial but significant element of a webpage is its headline and page title.
The Hoffman Agency
AUGUST 26, 2021
By Claire Askew, Intern. When I first began college at the University of Oregon (UO), I thought I was going to graduate with a degree in education. Both my mom and grandma are amazing elementary school teachers, so I have been around educators my whole life. As I entered college however, I learned very early on that while I may love the rewarding side of educating, I prefer to work in team environments such as in an agency setting.
PR Insiders
AUGUST 26, 2021
Like me, you are probably saddened by news reports that COVID-19 is making a resurgence. Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation. One bright spot in this otherwise dismal situation is that we learned a lot over the last year about the opportunities for and the importance of PR during a pandemic, and
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