Wed.Jul 14, 2021

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand.

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Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool. There has been a 74% lift in social media spending in marketing budgets. It cannot […]. The post Social Media Marketing Content appeared first on.

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Celebrating International Non-Binary People's Day at Cision

Cision

How PR pros can be proactive allies to the non-binary community.

Internal 336
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Excellent crisis communications can help turn a crisis into an opportunity

Stuart Bruce

Crisis communications. Transgender, taking the knee, doping and that’s before we even add Covid into the mix. The athletes going to the Tokyo Olympics face … © Stuart Bruce - Excellent crisis communications can help turn a crisis into an opportunity was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tackling bias in how we create and tell stories

Stephen Waddington

The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. In the last months, the debate on how we use language, terminology, and symbols in everyday life has gone mainstream.

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Tell Your Story

PR for Anyone

In business today it’s vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you. It’s also something the media can use in their story – your story. It gives them more background and make their segment, interview, story have deeper meaning and connection.

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ICON 2021 Preview: PBS Journalist Yamiche Alcindor on Illuminating the Human Experience

PRSay

This fall, PRSA presents ICON 2021 in person and online. Beginning on Oct. 4, the conference offers virtual educational sessions, networking, career fairs and more. ICON continues on Oct. 17-19 at the Orlando World Center Marriott in Orlando, Fla. Find more event details here. It’s shaping up to be a hectic day for Yamiche Alcindor , the “PBS NewsHour” White House correspondent.

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The psychology of messaging: New consumer rules of texting etiquette for brands

Agility PR Solutions

There are lots of channels out there, and plenty of opportunities for brands to connect with consumers. But Americans are clear fans of texting, and brands should take advantage of this always-engaging platform by using the right approach, reveals new research from omnichannel comms firm Mitto, which examined how and when Americans want brands to […].

Consumer 105
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Rana Komar’s Journey in Leadership

Culpwrit

By Zoë Ihaza Rana Komar is the kind of person who never misses major events in her personal life. Komar states, “There are days where there are gives and takes. There are certain things that you hold firm. It’s about communicating responsibility to people in your environment.” Additionally, Komar is an art lover. Her favorite […]. The post Rana Komar’s Journey in Leadership appeared first on culpwrit.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Makes a Good Client?

HMA Public Relations

For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.

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Introducing Preferred Pronouns in journalist profiles

Muck Rack

Introducing Preferred Pronouns in journalist profiles

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The PR implications of personal injury claims for businesses

Agility PR Solutions

If you own a business, it’s critical that you take reasonable steps to guard against someone (whether they be an employee or customer) being injured as a result of your negligence. This is simply a matter of ethics. While sometimes accidents may occur through no fault of your own, to the extent that you’re able […]. The post The PR implications of personal injury claims for businesses appeared first on Agility PR Solutions.

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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 76
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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B2B marketing in focus: Rising budgets & CX challenges

Agility PR Solutions

It’s clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels. The newly released 2021 State of B2B Marketing report from digital marketing agency Wpromote and B2B content marketing […].

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The Good and the Bad: A look back at Mays PR campaigns

Prohibition

Time for the low down on the good and bad campaigns from May. If you want to have a look at Aprils round up then look no further, you can find it here. May has been a surprisingly quiet month in terms of good and bad PR, but we’ve still got a couple that stood out to us! Dominic Cummings slightly savage critic of his colleagues . It would be very easy for us to dedicate the whole of Mays round up to Dominic Cummings.