B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. There are a number of myths about public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ronn Torossian

JANUARY 5, 2018

The speculation has been running like an undercurrent to the entire NFL season: would Super Bowl-winning coach John Gruden return to the sideline for the 2018 season? There’s no doubt Gruden is the most desirable “not currently coaching” coach out there. The speculation that Gruden would leave his job with Monday Night Football began first in the city where Gruden won his championship.

Blogging 150

Blogging 150

Critical Mention

JANUARY 5, 2018

Name: Andrea Van Soest. Location: Murrieta, California. Size: 3500 square feet. Years lived in: 6 years, owned. "Many of the homes in Southern California (like ours) are tract homes," confesses Andrea Van Soest. "While our builder did a good job of making the exterior of our neighborhood look darling, we have worked hard to make the inside of our home feel nothing like a tract home.

74

74

Presspage

JANUARY 5, 2018

Hershey's PressPage driven newsroom recently underwent a full make-over as the company redesigned its website. PressPage’s flexible platform design allowed for a complete rebrand to ensure seamless user experience for all visitors. According to Google's 2017 Year in Search, Hersheypark was the third most searched destination in the “travel destinations (activities)” section.

Travel 0

Travel Engineering Google Industry 0

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

JANUARY 5, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media. Media monitoring has traditionally been focused on digesting and interpreting text. As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors

Video 60

Video Trends Media Tools 60

Karen Freberg

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. Personal branding, amongst other applicable topics, is going to be a consistent theme for both classes, but we are going to be making this a key component and emphasis for #FrebergSM (my advanced class). In fact, one of our course books is going to be Mark Schaefer’s KNOWN book (and I am thrilled Mark will be doing a guest talk for my class this spring!)

Tools 40

Tools Brand Branding Social Media 40

Prohibition

JANUARY 5, 2018

We’ve been delivering influencer relations programmes seriously for a good few years here at Prohibition. Seriously in as far as we’re now making influencers a key part of most of our integrated campaigns, we’re dealing with significant influencer budgets, and we’re generating some impressive results when it comes to post-campaign ROI. All this means we’ve got a strong perspective when it comes to the shifting influencer marketing and influencer relations landscape, and here’s a summary of what

How To 48

How To Examples Instagram Pitching 48

HMA Public Relations

JANUARY 5, 2018

It's the first week of the New Year and we're checking in to see how your resolutions are going in addition to offering up some fun facts about this tradition. That's right, it's #FunFactFriday time! [Click below for more]. The post #FunFactFriday – January, How About Those Resolutions? appeared first on HMA Public Relations.

Publicity 0

Publicity 0

Deirdre Breakenridge

JANUARY 5, 2018

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.

Film 0

Film Insurance Insurance Creativity 0

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywo

Strategy 159

Strategy Guidelines Content Marketing Small Business 159