Ronn Torossian

FEBRUARY 28, 2023

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement was for a sneaker collaboration, but a subsequent update showed more products. Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on.

Brand 195

Brand Branding Consumer Tools 195

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. “For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK, so I’m biased.) But with so many new and diverse platforms, tools and publishers at our disposal – from websites to blogs to podcasts – companies and brands of all sizes have an opportunity to capitalize on

Company 113

Company Publicity Leadership Pitching 113

Institute for Public Relations

FEBRUARY 28, 2023

This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX.

Social Media 98

Social Media Publicity Media Journalism 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

FEBRUARY 28, 2023

After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post.

Blogging 87

Blogging 87

OnePitch

FEBRUARY 28, 2023

This week on the Coffee with a Journalist podcast we’re joined by Kate Davis , Fast Company Deputy Editor and the host of The Way We Work Podcast.

Company 73

Company Media 73

Medianet Australia

FEBRUARY 28, 2023

There have been many big changes at Radio MAMA over the last year, but one thing that hasn’t changed is the mission to connect Indigenous people to one another and to the stories that matter to them.

Radio 52

Radio Media 52

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Report 170

Report Local Media Pitching 170

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively.

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Strategy Reputation Banking Infographics 193

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Communications

Shift Communications

FEBRUARY 28, 2023

By Sarah Babbitt, VP, Agency Marketing Are you extending your PR efforts with paid promotion? If not, you’re leaving a lot on the table. This is why. Earned media coverage is well trusted and does have a built-in audience. It’s a much larger one than your business probably has on its own. Still, a news article isn’t likely to reach your full target audience.

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B2B Agency Advertising Advertising 78

Practical Law Construction

FEBRUARY 28, 2023

In the early ’80’s, Soft Cell sang Say hello, wave goodbye. It probably isn’t as well known as the dance floor-filler that is Tainted love , but it is a song that came to mind when I read the Court of Appeal’s judgment in A & V Building Solutions Ltd v J & B Hopkins Ltd. If you are wondering why, it is because the court held that J & B Hopkins (JBH) had waived goodbye to any right to challenge the validity of A & V Building Solutions’ (AVB) payment application.

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Construction Engineering Examples 52