Tue.Aug 23, 2022

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is split among fence sitters and those that say their organizations do not trust the media. The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting

Survey 135
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% from last year.

Privacy 294
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Why is PR Crucial for Food and Beverage Companies?

Ronn Torossian

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. PR is crucial to […].

Company 195
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Ethics in marketing: 4 insights on communications integrity

Agility PR Solutions

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards when they are launched in the market. They also react promptly if a […]. The post Ethics in marketing: 4 insights on communications integrity appeared first on Agility PR Solutions.

Ethics 125
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Communicating Company Values through Executive Visibility

Stern + Associates

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. Today, customers, clients and stakeholders are looking beyond brand positioning. They’re looking at your company’s top leaders for their take on – and the company’s commitment to – big issues and topics: ESG, DE&I, voting rights, c

Company 111

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Coffee with a Journalist: Casey Clark, PEOPLE

OnePitch

Our guest today on Coffee with a Journalist is Casey Clark. She is a freelance writer for PEOPLE, Yahoo, InStyle, and others. During the episode, Casey talks about how she finds interesting pitches in her inbox, her process for finding sources, a subject line that caught her attention and why, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

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Post-pandemic customer loyalty challenges: Poor service increases likelihood of brand churn

Agility PR Solutions

Newly released research from customer service firm TechSee focuses on the impact of the pandemic on consumer behaviors, with key findings showing a significant loss of product-dependent brand loyalty. The data show that more than one in three US customers lack brand loyalty, with a full 38 percent of respondents saying they did not feel […]. The post Post-pandemic customer loyalty challenges: Poor service increases likelihood of brand churn appeared first on Agility PR Solutions.

Brand 85
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Which Way Should I Take Photos for Marketing Use?

HMA Public Relations

Taking photos for your marketing efforts? Check out this post from Alison Bailin for more information on how to take them for traditional media, online media and more.

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9 Representations of PR on the Big (and Little) Screen: The Good, the Cringe and the Downright Hilarious

Solo PR Pro

In a recent episode of That Solo Life: The Solo PR Podcast , Michelle Kane and Karen Swim share some of the most popular representations of PR on TV and in the movies. Some are pretty accurate, and others are…not even close. As Michelle says, “We thought this might be a fun thing to do. Because so often, they get us wrong.”. Come along for the ride.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top Five Luxury PR Campaigns from 2022 so far

Prohibition

We’re back again with another campaign round-up! This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. From luxury electric vehicles to alpaca wool nappies (yes you did read that right) – here’s our thoughts on some of the most eye-catching campaigns from the year so far.

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state of public relations during the coronavirus pandemic

PeakMetrics Insights

Check out our list of effective PR strategies that have been identified during the coronavirus pandemic, to ensure your PR efforts remain viable and successful.

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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

By Jaden Gill, Account Coordinator. The Beginning. From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. As I grew older, lost a bit of naivety and became more informed, I was suddenly fixated with the very real issues in our world — gun violence, climate change, mental health cr

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A diet of 87 hoaxes a special report on parler data

PeakMetrics Insights

87% Hoaxes found In Parler based on NewsGuard and PeakMetrics analysis

Data 40
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.