Tue.Aug 23, 2022

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is split among fence sitters and those that say their organizations do not trust the media. The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting

Media 176
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% from last year.

Media 294

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Why is PR Crucial for Food and Beverage Companies?

Ronn Torossian

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. PR is crucial to […].

Company 195
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Ethics in marketing: 4 insights on communications integrity

Agility PR Solutions

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards when they are launched in the market. They also react promptly if a […]. The post Ethics in marketing: 4 insights on communications integrity appeared first on Agility PR Solutions.

Ethics 127
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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9 Representations of PR on the Big (and Little) Screen: The Good, the Cringe and the Downright Hilarious

Solo PR Pro

In a recent episode of That Solo Life: The Solo PR Podcast , Michelle Kane and Karen Swim share some of the most popular representations of PR on TV and in the movies. Some are pretty accurate, and others are…not even close. As Michelle says, “We thought this might be a fun thing to do. Because so often, they get us wrong.”. Come along for the ride.

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Coffee with a Journalist: Casey Clark, PEOPLE


Our guest today on Coffee with a Journalist is Casey Clark. She is a freelance writer for PEOPLE, Yahoo, InStyle, and others. During the episode, Casey talks about how she finds interesting pitches in her inbox, her process for finding sources, a subject line that caught her attention and why, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

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Post-pandemic customer loyalty challenges: Poor service increases likelihood of brand churn

Agility PR Solutions

Newly released research from customer service firm TechSee focuses on the impact of the pandemic on consumer behaviors, with key findings showing a significant loss of product-dependent brand loyalty. The data show that more than one in three US customers lack brand loyalty, with a full 38 percent of respondents saying they did not feel […]. The post Post-pandemic customer loyalty challenges: Poor service increases likelihood of brand churn appeared first on Agility PR Solutions.

Brand 88
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Communicating Company Values through Executive Visibility

Stern + Associates

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. Today, customers, clients and stakeholders are looking beyond brand positioning. They’re looking at your company’s top leaders for their take on – and the company’s commitment to – big issues and topics: ESG, DE&I, voting rights, c

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Which Way Should I Take Photos for Marketing Use?

HMA Public Relations

Taking photos for your marketing efforts? Check out this post from Alison Bailin for more information on how to take them for traditional media, online media and more.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Top Five Luxury PR Campaigns from 2022 so far


We’re back again with another campaign round-up! This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. From luxury electric vehicles to alpaca wool nappies (yes you did read that right) – here’s our thoughts on some of the most eye-catching campaigns from the year so far.

Hotels 62
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state of public relations during the coronavirus pandemic

PeakMetrics Insights

Check out our list of effective PR strategies that have been identified during the coronavirus pandemic, to ensure your PR efforts remain viable and successful.

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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

By Jaden Gill, Account Coordinator. The Beginning. From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. As I grew older, lost a bit of naivety and became more informed, I was suddenly fixated with the very real issues in our world — gun violence, climate change, mental health cr

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A diet of 87 hoaxes a special report on parler data

PeakMetrics Insights

87% Hoaxes found In Parler based on NewsGuard and PeakMetrics analysis

Report 40
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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.