The Proactive Report

NOVEMBER 3, 2022

By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — es

Digital PR 246

Digital PR Reputation Social Media Publicity 246

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own.

Pitching 156

Pitching Media How To Social Media 156

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time. It could be spelling mistakes, a lousy […].

Crisis Management 191

Crisis Management Social Media Crisis Media 191

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own.

Pitching 156

Pitching Media How To Publicity 156

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

NewsWhip

NOVEMBER 3, 2022

If there’s one thing Reach Plc has, it’s, well, reach. The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! , local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Viral 158

Viral Social Media Reddit Analytics 158

Agility PR Solutions

NOVEMBER 3, 2022

While boards are prioritizing sustainability, there is much room for improvement—and getting the right composition, culture, mindset and skills are key for driving ESG agendas, asserts a new report from leadership advisory firm Egon Zehnder. The firm’s new study, Boards: Stepping Up as Stewards of Sustainability, which draws on insights from The 2022 Sustainability Board Report, […].

Corporate 97

Corporate Leadership Study Report 97

Muck Rack

NOVEMBER 3, 2022

How a Montclair State University PR professor uses Muck Rack in the classroom

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Agility PR Solutions

NOVEMBER 3, 2022

In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable. But the bland impact doesn’t stop there—new research finds that, when not executed correctly, virtual events can harm […].

Study 88

Study Brand Branding Conference 88

Muck Rack

NOVEMBER 3, 2022

New Muck Rack survey: The State of Podcasting 2022

Survey 158

Survey 158

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Reputation Us

NOVEMBER 3, 2022

This Fall semester, students of the University of Oregon School of Journalism and Communication will officially be given access to enroll at ReputationU – eLearning courses designed by the team at ReputationUs to train professionals and students the valuable skills of safeguarding corporate and nonprofit reputations, mitigating brand damage and protecting against the financial impact of a crisis.

Journalism 78

Journalism Communications Reputation Crisis 78

HMA Public Relations

NOVEMBER 3, 2022

When it comes to marketing, TikTok can provide the growth your business has been looking for. Find out more on the advantages of TikTok marketing and how following the app's trends can build audiences in this post from Rayna Burgett.

Marketing 89

Marketing Strategy Trends Social Media 89

Muck Rack

NOVEMBER 3, 2022

How to make your first in-house PR hire

How To 146

How To 146

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. Fairness in pay equity, fairness in AI decisioning, fairness in promotions, and fairness in accountability. . Pay Transparency – This week PR Week reported on the New York law taking effect on Tuesday which requires companies to post salary ranges in job openings.

Ethics 84

Ethics Survey Report Financial 84

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Communications Conversations

NOVEMBER 3, 2022

We’re starting to settle into this “new normal”, whatever that is. Some people are working fully remote. Many are hybrid. And a few are in-person all the time. But, we all know work will probably never be like it was before. And, for the most part, that’s OK. You might think that, as an independent consultant, my new normal isn’t much different than before the pandemic.

LinkedIn 74

LinkedIn Social Media Meeting Industry 74

Wadds Inc.

NOVEMBER 3, 2022

The market continues to grow with London, promotions, job hunters and freelancers all benefiting. Employers and practitioners should prepare for what's to come. The latest talent market data for the public relations industry shows that the COVID-19 pandemic recruitment boom has slowed but that the market continues to grow. 95,000 people are employed in the UK public relations industry according to LinkedIn data. 10,500 people have joined the profession in the UK in the past 12 months, but only 1

LinkedIn 69

LinkedIn Publicity Industry Data 69

Maxim Behar

NOVEMBER 3, 2022

Maxim Behar, former president and current board member of the world's largest PR and communications organization ICCO, participated in the organization's annual global summit, which was held for the first time in the Middle East - Dubai. Maxim Behar met with colleagues and professionals from all over the world, including Vietnam, Saudi Arabia, UK, USA, India, Poland, South Africa, and others.

Ethics 52

Ethics Industry Communications 52

Doctor Spin

NOVEMBER 3, 2022

This is the Venn diagram of corporate awareness. Getting public relations , marketing, and branding to work together in an organisation can sometimes be challenging. To clarify boundaries and overlaps, I’ve created a basic model around the shared goal of establishing and maintaining awareness: Corporate Awareness. The Venn Diagram of Corporate Awareness.

Corporate 52

Corporate Publicity Reputation Brand 52

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Maxim Behar

NOVEMBER 3, 2022

Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, participated in the Annual Meeting of the Association of Honorary Consuls in Bulgaria. The meeting was also attended by Hristo Chepishev, Honorary Consul of the Republic of Maldives, Borislav Boyanov, Honorary Consul of Malta, Hristo Iliev, Honorary Consul of the Republic of Mauritius, and Ivan Todorov, Honorary Consul of the Republic of Antigua and Barbuda.

Meeting 52

Meeting 52

Muck Rack

NOVEMBER 3, 2022

This month in bad PR pitches: October 2022

Pitching 78

Pitching 78

Maxim Behar

NOVEMBER 3, 2022

Maxim Behar, former president and current board member of the world's largest PR and communications organization ICCO, participated in the organization's annual global summit, which was held for the first time in the Middle East - Dubai. Maxim Behar met with colleagues and professionals from all over the world, including Vietnam, Saudi Arabia, UK, USA, India, Poland, South Africa, and others.

Ethics 52

Ethics Communications Industry 52

Muck Rack

NOVEMBER 3, 2022

Muck Rack Named to Inc.

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88

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention? Download the guide to find out!

Media

Maxim Behar

NOVEMBER 3, 2022

Maxim Behar, diplomat and journalist, participated in the Annual Honorary Consuls’ Conference of the Republic of Seychelles 2022. Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, met with the President, Wavel Ramkalawan, government representatives, as well as consuls from around the world. Together they had the chance to discuss new strategies to strengthen Seychelles' presence on the tourism map.

Conference 52

Conference Tourism Sports Government 52

Muck Rack

NOVEMBER 3, 2022

Featured journalist: Tope Adefala

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Muck Rack

NOVEMBER 3, 2022

Featured journalist: Jaya Patil

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Muck Rack

NOVEMBER 3, 2022

Meet the Muck Rack team: Get to know Andrew Flynn, senior director of enterprise sales

Enterprise 60

Enterprise Meeting 60

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

As PR professionals, we constantly find ourselves having to sell “why we need PR” to our executives. Most PR professionals agree that public relations can be difficult to explain. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress - but it does have the capacity to create a massive business impact.

How To

Muck Rack

NOVEMBER 3, 2022

Question of the Day

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Muck Rack

NOVEMBER 3, 2022

Sneak preview: Ragan’s Future of Communications Conference

Conference 60

Conference Communications 60

Muck Rack

NOVEMBER 3, 2022

Featured journalist: Emmanuel Lumumba

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